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South Africa

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Stuart Graham Fabrics is South Africa's leading independent fabric supplier. Welcome to our world of textiles. 

JOSEPH AVNON'S CONTEMPORARY COUNTRY-INSPIRED LIVING ROOM

SG Style Blog

JOSEPH AVNON'S CONTEMPORARY COUNTRY-INSPIRED LIVING ROOM

Lauren Graham

MEET THE DESIGNER

Jonathan Avnon from Joburg based interior design company Joseph Avnon Interiors has shared with us this recently completed interior design project. His traditional design aesthetic with interjections of pattern, colour and texture is evident in this beautifully appointed Parkwood living room.

 

 

THE BRIEF

This project was recently completed for Johannesburg based client client, Laura from Parkwood. She wanted to redo the living room in her classic home to create a space that reminded her of her extensive travels through the English countryside. Her preferences included a colour palette centring around subtle duck egg shades and whimsical country patterns. 

THE DESIGN INSPIRATION

After chatting with Laura and assessing her design needs, Jonathan knew he wanted to create a traditional space without making the decor scheme feel dated. After discovering the Country House collection from SG Fabrics, he found the perfect basis to a contemporary country theme. The collection included colourway "Dovedale" which featured a duck egg blue base and a beautiful bird pattern that both Laura and Jonathan immediately loved.

TAKE A LOOK AT THE BEAUTIFUL RESULTS:

  White boxed framed art brings a fresh contemporary element to the more traditional custom made chaise.

White boxed framed art brings a fresh contemporary element to the more traditional custom made chaise.

  Beautifully upholstered armchairs featuring a plain fabric backing and pattern front.

Beautifully upholstered armchairs featuring a plain fabric backing and pattern front.

  Custom pinch-pleat curtains and roman blinds in a coordinating shade of duck egg blue, Collection  Andiamo   in "Anastasia  Spearmint", create the perfect backdrop to the room.

Custom pinch-pleat curtains and roman blinds in a coordinating shade of duck egg blue, Collection Andiamo  in "Anastasia  Spearmint", create the perfect backdrop to the room.

  A custom corner unit in a neutral beige fabric (Bobbin - Oatmeal) perfectly compliments the pattern fabrics of the armchairs, scatter cushions and curtains.

A custom corner unit in a neutral beige fabric (Bobbin - Oatmeal) perfectly compliments the pattern fabrics of the armchairs, scatter cushions and curtains.

 

JONATHANS REDECORATING TIPS: PLAN BEFORE BUYING

"I think always have a clear idea of what you want to achieve in a space before you start purchasing items or decorating. In the case of this lounge, we started with the DoveDale fabric and built the room from there. This helps to ensure cohesion and makes the end result so much better. If necessary find a photo of a room style you loved in a magazine or on Pinterest and use that as your starting point, paying attention to what colours have been used and the ratio thereof to ensure the perfect balance of everything you put into the space."

 

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